The COVID-19 epidemic changed lives because we knew we had become accustomed to the business world. Long office hours were exchanged for remote work, personal networking events turned into zoom meetings, and ordinary business attire was exchanged for sweatpants and masks.
All these changes came suddenly and the world has adapted. Fortunately, the border is opening and the vaccine roll-out has been successful. Now, the question remains as to whether we will return to the old ways of living face to face.
We have collected 30+ most up-to-date virtual event statistics Defining the future of virtual events. Take a look at how your employees — and the other businesses you work with একটি get an idea of how they feel about keeping the business online.
How do people generally feel about virtual events?
Virtual event Boom During the epidemic – and it looks like they’re here to stay.
People have adapted to new ways of doing business quickly and virtual meetings are now an important part of any business day. In fact, there has been a 1000% increase in virtual events since the coronavirus hit the news.
Let’s see how people feel about virtual events two years before the epidemic:
- 75% of surveyed event organizers think they will host a virtual event in 2022. However, 78% want to go back to private events It is safe to do this once (Respray).
- In 2022, 40% of events are estimated to occur online (99 firms).
- Based on a survey of event marketers worldwide, Virtual events are expected to increase by 5% In 2022 (Statesman).
- Hybrid events will become more frequent, as about 30% of all trade shows in 2021 were a mix of remote and personal (statista).
- 62% of event planners will continue to coordinate online participants by organizing hybrid events in 2022 (vFairs).
- 45% of B2B marketers based in the United States and Canada say that live streaming will be the most important virtual offer for their events in 2022. 38% said it had mobile access to live events, and 37% said it had better branding opportunities (Statista).
Participant engagement and event experience
During the epidemic, virtual conferences, summits and other virtual events were a substitute for private conferences, networking events and other important physical events.
Data and statistics show that the business world is interested in returning to personal events. Let’s take a look at who’s attending the virtual event, why they’re leaving, and the general attendance statistics we need to consider in order to move forward:
- The average no-show percentage of virtual events is 35%, slightly Superior Than a personal event (marketable).
- More than 80% of people participate in virtual events for educational purposes (SocialMediaHat).
- The next biggest reason to participate in virtual events is networking, which is the number one reason why people participate in private events (social media hats).
- 46% of event marketers say that the main goal of virtual events is lead generation and nurturing (Markletic).
- 68% of B2B marketers say live events Helps to create maximum lead (Marketing chart).
- On average, online participants view 68% of sessions of 20-minutes or more (Bizzabo).
- Up to 68% of participants retweet content from events they have already participated in (Vimeo).
- There are two major challenges to virtual events Visitor engagement and interaction (Markletic).
- Technical issues affect marketers up to 38% when hosting virtual events (Markletic).
- 4% of virtual event marketers say that the average cost per participant is between $ 500 – $ 1000 (Markletic).
What is the future of webinars?
Webinars – which are online seminars – became popular during the epidemic, but they proved to be something that would last a long time. In fact, more than 83% of US marketers find webinars effective for lead generation, new client creation and purchasing revenue, and 45% think it is the most effective demand generating strategy.
Compared to other virtual events, webinars actually get better conversion rates. In addition, they prove to be very successful when you consider the metrics of lead earned per webinar cost.
Let’s take a look at some important statistics that show us how useful webinars are:
- On average, webinars generate 500-1,000 leads (GPIs).
- The average webinar conversion rate is 55% (GPIA).
- By 2020, the global webinar market size has reached $ 1.57 billion (GPIA).
- More than 50% of B2B employees Says they watch webinars every week (Thrive My Way).
- According to customers, on-demand viewing is a feature of webinars that they like the most (Thrive My Way).
- Up to 57% of marketers say they host more than 50 webinars each year, a number that could increase with more people working remotely (GPIA).
- Up to 15% of webinar registrations come through social media platforms like Facebook, Twitter, and LinkedIn (Thrive My Way).
- In general, Webinars get a 40% to 50% attendance rateBut within the next 10 days of Webinar (Thrive My Way) up to 45% views will occur.
- 91% of marketers who use webinars consider it a successful and core part of their marketing strategy (Growth Marketing Pro).
- Webinars are quite effective for sale-2% and 5% participants will make a purchase Just after a webinar (Gipia).
- Up to 73% of participants in B2B webinars became eligible leads – making it one of the most affordable online events out there (Zippia).
Zoom: Go for a virtual event
Zoom and other video conferencing platforms have seen a wild increase in use since the epidemic. Zoom meeting minutes increased from 101 billion to 2.6 Trillion In just three months. Considering that Zoom is now hosting 3.3 trillion minutes of annual meetings — it’s a tool we’re all used to.
This virtual event platform is used both in the corporate world and in people’s daily lives — 89% of users use it for work purposes, whereas 63% use it for conversations with family and friends. However, let’s take a look at what impact event technology has had and how it has grown during and after the turbulent epidemic:
- Zoom’s huge profit jumped from 21 21.7 million in 2019 to $ 671.5 million in 2020 (Web Tribunal).
- Zoom was one of the fastest growing apps in 2020 and 2021, with a 2900% increase in active meeting participants (Matthew Woodward).
- Zoom’s total revenue for 2021 grew 326% year-over-year to $ 2.7 billion (Matthew Woodward).
- The platform is available in 90 countries and is used by more than 65,000 companies and organizations (Web Tribunal).
- The platform has more than 500,000 business subscribers (backlinko).
- As of December 31, 2019, there were 10 million meeting participants per day. As of April 21, 2020, there were 300 million (Matthew Woodward).
- During the epidemic, 56% of surveyed employees reported staying on camera for 1 to 3 hours a day during meetings, with more than 30% reporting in the higher range, up to 8 hours per day (Virtira).
- It allows up to 1000 meeting participants with its large meeting add-on (zoom).
- 55% of the platform’s high-revenue customers ($ 100,000 +) started with a single employee free trial (Zippia).
- 33% of survey respondents reported that it was a company or departmental policy to keep cameras on for all meetings, and another 28% reported that it relied on meeting leaders (Vertira).
- During the epidemic, Zoom provided free services to 125,0000 schools in 25 different countries (GPIA).
- 92% of companies continue to host virtual and hybrid events even after the resumption of physical events (splash).
- About half of professionals report working remotely (49%), which translates to 32 million people High levels of fatigue As a direct result of numerous daily video calls (Virtira).
- Researchers have found that women report “significantly higher” levels of zoom fatigue than men. Of the more than 10,000 study participants, about 14% of women feel very or extremely tired after a video meeting, compared to about 5.5% of men (CBS News).
- 37% of respondents reported that being on camera during a video meeting helped them feel less alone (Indians).
Virtual or face-to-face: How do employees feel about the new normal?
During the epidemic, virtual events were the only way to coordinate corporate and networking events – both key aspects of creating and maintaining new business relationships. However, now that airports are open and handshakes are back on the table, people must want to enjoy face-to-face relationships again.
Here are some key facts about how people feel about virtual and private businesses:
- 64% of people think communication is the key to trust53% said they trust personal sales more than online (TravelPerk).
- In a survey conducted in 2021, 60% of employees said that the best way to learn on the job is to stay close to colleagues (TravelPerk).
- 40% of survey participants reported that their organization did not communicate post-epidemic outlook (McKinsey).
- 47% of survey participants agree that the lack of a clear vision or plan for post-epidemic work is causing them anxiety (McKinsey).
- 56% of 16-24 year olds express their concern about Impostor Syndrome while working from home – compared to only 11% of those over 55 years old (TravelPerk).
- 21% of employees will continue to work entirely remotely following the epidemic, and 38% expect a mix of remote and office work (canvas).
- 53% of respondents said they needed a personal meeting (TravelPerk) to survive in the industry.
- According to 67% of people surveyed (TravelPerk), the HR industry cannot survive without private meetings.
- 60% of employees admit that they are preparing for meetings in person rather than online – a clear indication of what the outcome of each type of meeting (TravelPerk) might be.
- Introverts are 19% more likely to not return to the office (canvas).
- 40% of those surveyed said that business travel would be important for them in finding a new job (TravelPerk).
- 77% of employees felt that work cooperation during the epidemic was more challenging than before and 84% said that they needed new and improved technology (canvas) to actually cooperate.
Virtual events are here to stay
The virtual event industry is a valuable option and will be a key feature of moving forward, but it will not be the only option for event planning.
A high event ROI has been proven for successful virtual events because event budgets are low. Although ticket prices are often lower, virtual events allow for increased event registration and are not limited by the capacity of venues.
Physical events, on the other hand, have proven better results in terms of sponsorship ্যান্ড brands prefer to place their banners and products in real life rather than slide into a presentation. There is also an increase in stakeholder engagement, lead generation benefits, and customer retention among stakeholders.
Virtual events are a must-have, whether it’s a webinar or a hybrid event. However, there is certainly a desire to return to the face-to-face event and Old Ways to do business.