There are some things in a company that make more employees laugh and say, “I can’t wait“More than an event. Whether it’s a company-wide kick-off meeting, a celebratory summer party, or a departmental team-building, such personal events are among the most preferred company culture benefits.
Team events present an incredible opportunity for employees to come together across your business. They motivate employees to reach goals, make people feel the need, create alignment between teams and much more. The coronavirus epidemic stopped them for public health and safety – but now, these events are returning in large numbers.
Therefore, we decided to conduct a survey in our customer base to understand what the major corporate event trends will be in 2022 and beyond. See what they had to say!
Key figures for the company’s events in 2022 and beyond
- ৮৮% The company has to get back Planning individual events and group gatherings 2022 and for
- 50% Corporate event planning companies say that The first event they are organizing is team building To bring colleagues back together
- 79% Employees are most excited to get back to the event for the opportunity Meet other coworkers and build meaningful relationships in real life
- 79% Of the company Allocate a certain budget For team events and gatherings
- 68% Company Disclosure Managing travel and accommodation is their biggest challenge When organizing a company event
88% of companies are planning more events and team gatherings in 2022 and beyond
Emphasis is being placed on bringing people face-to-face together, while virtual events across epidemics replace real-life events. In fact, We surveyed 88% of companies said they were returning to event planning for private gatherings in 2022 and beyond..
In fact, although many event planners thought hybrid events would rule the day ahead, research has shown that 72% of people believe that they will get more value than attending a hybrid event in person. And while we’re all excited about returning to the live event, virtual event experiences are here to accommodate the participation of employees who are physically unable to attend. With tools like Zoom that enable you to live-stream these events in real-time, staff will feel involved and involved wherever they are.
The team building event will be the first to make a major comeback
The future of the event involves teammates coming together to build relationships. 50% of respondents to our survey indicated that the first events they plan to host when they are safe in their own country or region is team building with overnight material. With all the restrictions that existed last year and in 2020, it is not surprising that companies and employees are desperately waiting for online events to be dropped and the company to retreat.
What’s more, one more 46% of respondents claim that they are excited to organize large off-site companies for things like kick-off or socialization. The company’s event organizers should be prepared to plan such an event for the next year – and it’s not too early to start! Here are some great lessons to help you kickstart your event plans for the coming year:
79% of people look forward to building relationships at private events
There is something about building relationships in real life that you can’t get by participating in virtual experiences or social media. For this The # 1 reason people are excited to go back to face to face is this ability to build relationships in the real world. In fact, 79% of respondents in our survey confirmed this fact.
As our CEO Avi always said:
The important things in life happen personally. This belief comes from magic and power that explode when we come together individually. Explosion of understanding, when we can read outside of someone’s words and hear outside of someone’s voice. An explosion of trust occurs when we support each other with honest gestures. An explosion of inspiration occurs when we solve difficult problems and create new things together. The burst of laughter, when we create a safe place to enjoy the slightest embarrassment of life. And an explosion of awareness, when we realize we’re in the same boat. ”
Avi Meir, CEO and co-founder of TravelPerk
No amount of virtual reality events can compete with technology!
For this question, we have given our respondents the opportunity to select multiple factors that motivate them to return to their personal events. 50% claim that feeling immersed in the culture of the company is a major benefit that they are waiting to return to the live event. This is especially true when you think about the role that company culture plays in retaining employees. In fact, 47% of people actively looking for a new job cite company culture as the main reason they want to leave. This is why planning these events is so important – it plays an integral role in growing the kind of company culture you and your employees want.
One more 46% of respondents indicated that company events help increase motivation and provide a better alignment and vision of their company goals.. If you’re stuck trying to find the most out of your next event, check out our Team Offsite Agenda template for inspiration!
Trade shows, conferences, expos and summits are back in a big way
46% of companies look forward to returning to attend large-scale trade shows and other industry events. This is not surprising, since these events represent incredible networking opportunities for professionals in a variety of sectors. In fact, 90% of trade show participants claim that they have never had the opportunity to meet with exhibitors before – Creates the perfect place for them to build new relationships.
The Covid-19 epidemic has had a huge impact on the event industry, with things like this happening Conferences and summits have been canceled at the top of the crisis at a rate of 73%. While some of these events have been converted to digital event formats using powerful virtual event platforms, not everyone has been able to do so.
Participants in regular events have missed the opportunity to meet potential clients or partners in person and are now eager to do so again. Such conferences represent a unique oppo
Thinking of hitting next after a conference or trade show? Here are some suggestions:
Your esteemed guest is your budget – pay special attention to it
Funny thing – 79% of companies allocate a specific budget for events and group assemblies. Of these, 39% of individuals allocate a budget per unit, 32% per department and 25% per team.
The type of event you are planning – whether it’s an event for your staff or something else for event marketing – you need to understand your costs and stay within budget. This can be a challenge for anyone, including seasoned event professionals. Here are just a few of the costs you may incur:
- Event space (extra cost for an overnight element)
- Transport to and from the event venue
- Catering for food and beverages
- Event technology such as projectors, speakers, etc.
- Recreation or team building activities
- Security budget for last minute change or cancellation
The biggest challenge for participants is managing travel and accommodation
Undoubtedly one of the biggest challenges in event management is arranging travel and accommodation for so many people. In fact, In our survey, 68% of respondents cited travel and accommodation as the things they need most when planning their next events. Other challenges include making sure they stay within budget, finding the most affordable venue for their event and keeping track of who is participating.
This is something we can help with TravelPerk. We’ve created TravelPerk Events, a tool for event organizers:
- Manage event participants and help them understand who is attending / not attending
- Highlight event details for participants (location, agenda)
- Help organizers and participants manage an event and travel from there
What’s more, TravelPerk Events gives you access to the full suite of our products. In our survey, 69% of respondents indicated that they need help most when booking travel and accommodation. Last-minute changes and cancellations. When booking with TravelPerk events, you can also gain access to FlexiPerk, a tool that allows you to change or cancel any aspect of the booking at any time and get a refund. We also help you with group bookings and give you the opportunity to book from the largest inventory on the market.
With the TravelPerk event, you can say goodbye to spreadsheets with endless columns for personal vs. virtual participants, and a clipboard list of who you see at event check-in! It’s a streamlined, easy-to-use tool (including an app!) That enables hybrid and remote groups to connect in real life. Check it out and request a demo today!
Make Your Events Sustainable – It’s a must have, for any Affiliate, promoting any program
Sustainable is much more than an industry trend. 70% of Americans believe that it is very important for their companies to work hard to make the world a better place. At least in some small way. This can start with minimizing the environmental impact of your company when planning and conducting an event or retreat.
The event industry is certainly one with a relatively high carbon footprint. According to a recent study, The average 1000-person event generates 530 metric tons of CO2e emissions! This is why hosting a sustainable event is not just a good thing now, it is virtually an expectation. Doing what you can to minimize the negative impact of your event on the environment is a responsibility that should not be taken lightly – especially when there are several easy ways to do it.
At TravelPerk, we strive to help our users travel in a sustainable and responsible way. We’ve created two tools – GreenPerk, our no-commission carbon offsetting service, and the GreenPerk API, an open API that allows companies to calculate their carbon footprint. We support high-impact sustainability projects worldwide, all of which include VERRA certification and are hand-picked by a team of experts. For more information, talk to one of our experts today!
If you are only going to read one thing …
Then it could be this quick summary! Here are some important things we learned while researching emerging trends in company events:
- 88% of companies are returning to plan various company events in 2022 and beyond
- 50% claim that they want to organize the first event to form a team to gather colleagues
- 46% want to organize larger company-wide events, such as kick-offs or parties, to encourage socialization and friendly connections among colleagues
- 79% of employees look forward to personally connecting with their colleagues through such company events
- 46% of companies prefer to return to large-scale industry trade shows, conferences and summits because events are about to happen in real life.
- 79% of companies dedicate a specific budget to the company’s events, but allocate it completely differently by category, team, or individual.
- 68% claim that the most help they need to move forward is to manage travel and accommodation for company events
Are you planning a company event soon? Why not check out Travelpark Events to see how it works!